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Success of “Gimme More”īut that being noted, the audio itself was a lot better received than the visuals used to market it.
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That is to say that with Britney Spears so publicly going through a number of mental issues in the late 2000s, it then became more common for pop singers – and even celebrities in general – to open up about their own issues. However public knowledge of such still did not prevent people from mocking the performance nonetheless. In fact the backlash got so bad that just a day afterwards an inconspicuous internet personality by the name of Chris Crocker posted a video online entitled Leave Britney Alone! And in defending her, Crocker himself became an internet celebrity.Īnd also on a more-positive note, said performance and all it entailed was seen as sort of a turning point in pop history. Indeed said event marked the first time she performed in front of a televised audience in three years (a period in which she was married, divorced, had two children, a couple of public mental breakdowns, etc.). She eventually gave birth to him on 12 September 2006.īritney is of course a seasoned entertainer and was so even as far as back as 2007. So the reason the aforementioned MTV performance did not come off well has been attributed to the fact that she was dealing with a number of personal issues at the time. This is one of the first songs Danja, who would later become an established hitmaker, produced solo.īritney Spears recorded her vocals to this song while she was very much pregnant with Jayden James, her second son. And the latter, a musician from Virginia Beach, also produced the track. This song was written by pop singer Keri Hilson alongside Jim Beanz, Marcella Araica and Danja. This is the lead single from “Blackout”, Britney Spears’ fifth studio album. The song’s official release date, about two months before the album itself came out, was on 31 August 2007. And it was done so by Jive Records. In the said video, Em employed a drag performer and established Britney impersonator to imitate her.Īnd the reason for the poor reception of the video of “Gimme More” was apparently the fault of Spears herself, as according to the makeup artist who worked on the clip Britney “sabotaged the director by refusing to perform and follow the script”.
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It went on to be more or less panned by critics, even to the point of being parodied by Eminem in one of his own music videos (“We Made You”). Conclusionīut conclusively, we don’t want to make this analysis more complicated than it has to be, as this is a pretty simple song as far as its main narrative goes. And at the end of the day, the most-comprehensive way of describing it is as being centered on some type of publicly-displayed, sexualized dancing.īritney Spears chose Jake Sarfaty to direct the music video to “Gimme More”. And they filmed it in a warehouse located in Los Angeles. Instead her focus is on sexualized dancing. And whereas, based on the second verse for instance, she is making the titular demand to a dance partner, we can also postulate that, with the bridge of the song and music video in mind, that Britney may be alluding to something like stripping, with the addressee being the audience. Indeed as indicated by the title, she has become insatiable and is encouraging him to ‘give her more’ – a statement with a definite sexual connotation.īut again, she is not referring to actual sex. The narrator herself has basically shed all inhibition and “just can’t control” herself on the dance floor. Whether or not said dance partner is her actual lover is not specified. But as far as this performance goes, we might as well classify him as such. For as mentioned above, it is a no-limits’ type of affair. Instead it reads more like she is caught up in the moment with her partner, to the point where she is more or less ignoring everyone else in the vicinity. In fact in process, Britney gives her partner “permission” to put her in whatever type of “crazy position” he likes. And with the lyrics being placed in some type of communal setting like a party or nightclub, of course there’s people watching them get down.īut instead of feeling apprehensive, the singer is actually deriving encouragement from all of the attention to get even raunchier. But it isn’t like she’s trying to put on a show for perverts per se.